Group purchase customer satisfaction research by structural equation modeling

Author

Tianshi Yan ; Qiwei Gu

Author_Institution

Manage. Coll., Shenzhen Univ., Shenzhen, China

Volume

1

fYear

2014

fDate

26-28 April 2014

Firstpage

523

Lastpage

526

Abstract

China Internet Network Information Center (CNNIC)´s report shows e-commerce develops fast in recent years. And the group purchase rose by 244.8% as an emerging market. But there are many commercial disputes and consumer complaints show the immature of this e-commerce mode. Therefore, this article proposed a customer satisfaction model of group purchase with the customer satisfaction degree theory and collected the data by questionnaire; used the structural equation modeling to verify the validity of the assumption and the model.

Keywords

customer satisfaction; electronic commerce; CNNIC; China Internet Network Information Center; SEM; consumer complaints; customer satisfaction degree theory; e-commerce; group purchase; structural equation modeling; Covariance matrices; Customer satisfaction; Educational institutions; Equations; Internet; Mathematical model; Numerical analysis; Customer satisfaction; E-commerce; Group Purchase; Structural Equation Modeling (SEM);

fLanguage

English

Publisher

ieee

Conference_Titel

Information Science, Electronics and Electrical Engineering (ISEEE), 2014 International Conference on

Conference_Location

Sapporo

Print_ISBN

978-1-4799-3196-5

Type

conf

DOI

10.1109/InfoSEEE.2014.6948167

Filename

6948167