• DocumentCode
    146460
  • Title

    An implementation and analysis of DSR using market basket analysis to improve the sales of business

  • Author

    Gupta, Neeraj ; Yadav, M.L.

  • Author_Institution
    Dept. of Comput. Sci. & Eng., Amity Univ., Noida, India
  • fYear
    2014
  • fDate
    25-26 Sept. 2014
  • Firstpage
    82
  • Lastpage
    86
  • Abstract
    The mention system is implementing to enhance the sales of retail business. Daily Status Report system is use for increasing the performance of retail business by using the data mining algorithms. In this system we use the market basket analysis to find out the frequent patterns. In this system we are able to track the location of employee. This system also enables to access the daily basis information of the product sales with particular areas. Therefore company administrator can easily know the performance of particular employee. And also he is able to know the sale of particular product if the sale of particular product is low then for increasing the sale of the product company include offer in that product. In the mention system we use the market basket analysis technique which shows the purchasing habits of the customer.
  • Keywords
    business data processing; data mining; purchasing; retail data processing; sales management; DSR; daily status report system; data mining algorithm; employee; market basket analysis; product sales; purchasing habit; retail business; Companies; Data mining; Databases; Global Positioning System; Mobile communication; Smart phones; Android; DSR; Data mining; Frequent Pattern; Market Basket Analysis; PHP;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Confluence The Next Generation Information Technology Summit (Confluence), 2014 5th International Conference -
  • Conference_Location
    Noida
  • Print_ISBN
    978-1-4799-4237-4
  • Type

    conf

  • DOI
    10.1109/CONFLUENCE.2014.6949249
  • Filename
    6949249