DocumentCode
1475256
Title
How to turn articles and feature stories into gold!
Author
Elliot, John W.
Author_Institution
Power PR, Torrance, CA, USA
Volume
15
Issue
1
fYear
1999
fDate
1/1/1999 12:00:00 AM
Firstpage
36
Lastpage
37
Abstract
If you´ve created a masterpiece of writing and published it in a journal or trade magazine; if the article captures the essence and purpose of your product, service, or company; if it answers frequently asked questions, explains underlying technology, and stimulates further thought and applications; there are many ways to increase the value of that article after publication. The author has over 36 years of public relations and marketing experience. He gives some tips on how you can increase the value of your articles. These tips are especially useful where the author has been successful in clearly elucidating a new technology, whether of broad or special interest
Keywords
professional communication; articles; feature stories; frequently asked questions; technical communication; trade magazine; underlying technology; value; Books; Companies; Displays; Gold; Liver; Marketing and sales; Postal services; Roads; Testing;
fLanguage
English
Journal_Title
Circuits and Devices Magazine, IEEE
Publisher
ieee
ISSN
8755-3996
Type
jour
DOI
10.1109/101.747566
Filename
747566
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