Author :
Montalbo, Thomas
Author_Institution :
U.S. Treasury; 1 Beach Dr., 812, St. Petersburg, FL 33701
Abstract :
The number three has a strong psychological appeal. Grouping thoughts or saying things in a series of three — three points, three qualities, three reasons — attracts attention, creates rhythm, and facilitates memory. The triple recurrence strengthens the ideas expressed and compels listeners to understand and remember. Historic and modern examples illustrate this effect.
Keywords :
Blood; Communities; Ear; Lead; Psychology; Rhythm; Speech;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.1981.6447867
