• DocumentCode
    1530278
  • Title

    The revolution will not be monetized

  • Author

    Garfield, B.

  • Volume
    48
  • Issue
    6
  • fYear
    2011
  • fDate
    6/1/2011 12:00:00 AM
  • Firstpage
    34
  • Lastpage
    39
  • Abstract
    Stratospheric valuations for social media titans assume vast advertising revenue that will never arrive. The paper is about the jockeying for position and revenue among the big players in social media: Facebook, Twitter, and Google´s YouTube. And the analysis isn´t bad for history.
  • Keywords
    advertising data processing; social networking (online); Facebook; Google; Twitter; YouTube; advertising revenue; social media; stratospheric valuations; Advertising; Economics; Facebook; Google; Marketing and sales; Social network services; Streaming media; Twitter; YouTube;
  • fLanguage
    English
  • Journal_Title
    Spectrum, IEEE
  • Publisher
    ieee
  • ISSN
    0018-9235
  • Type

    jour

  • DOI
    10.1109/MSPEC.2011.5779787
  • Filename
    5779787
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=1530278