DocumentCode
1635704
Title
A study on relationship between online trust and E-WOM communication in B2C environment
Author
Fei, Zhou
Author_Institution
South China University of Technology School, school of business administration, Guangzhou, China
fYear
2011
Firstpage
1
Lastpage
4
Abstract
Internet became the main platform for exchange of views on product and word of mouth. In this paper, we define the online seller´s commercial policy reasonableness, website quality, product value as the independent variables, the online trust (online trust beliefs and online trust intentions) as an intermediary variable, to explore the formation mechanism and influence of EWOM Communications.
Keywords
Business; Communities; Face; Internet; Mouth; Receivers; Reliability; E-WOM; Online trust belief; Online trust intention;
fLanguage
English
Publisher
ieee
Conference_Titel
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location
Shanghai, China
Print_ISBN
978-1-4244-8691-5
Type
conf
DOI
10.1109/ICEBEG.2011.5881684
Filename
5881684
Link To Document