Conceptual framework and theoretical development on CLV research

As the customer relationship management is highly recognized by more companies and has put it into practice, how to have a full life cycle management of targeted business customers has become the actual customer management issues for common concern. The definition of customer lifetime value, qualitative and quantitative studies in this paper were retrospectively analyzed and summarized, the analysis of customer lifetime value model of the current situation and existing deficiencies were made and from various angles the direction of future research which further clarify the customer lifetime value for the important role of enterprises, and relevant research findings will be used to provide information to verify and expand in the context of the market.