Title :
The research on Search Engine Optimization based on Six Sigma Management
Author :
Zhang, Lihong ; Zhang, Jianwei ; Ju, Yanbin
Author_Institution :
School of management and Economics Beijing Institute of Technology Beijing, China
Abstract :
In information times, the website Management is becoming hot topic. And Search Engine has more influence on websites, so many website managers are trying to make efforts for Search Engine Optimization (SEO). But only do scientifically exploring the key factors of SEO, Could avoid unnecessary invest and help managers to achieve prospective effects. So the paper is trying to study the factors affecting SEO and the way how to do SEO, then putting forward the approach to bring it into effect by Empirical Research based on Sis Sigma. The purpose is to help websites managers to improve their fames and create more economic effectiveness and social effectiveness.
Keywords :
Blogs; Indexes; Internet; Optimization; Search engines; Six sigma; World Wide Web; Empirical Research; SEO; Six Sigma; websites;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5881880
