Notice of RetractionThe conflicts and incentive mechanisms in the marketing channel

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Marketing channel play an important role for the manufacturers and dealers. However, the vertical conflicts and horizontal conflicts happen often. The serious consequence of the channel conflict may lead the product quit the market. Based on the game theory and incentives theory design, this paper discussed the incentive mechanisms to prevent conflicts in market channel.