Development of sales management support system for agricultural produce using sales forecasting model

Farmers´ markets have attracted considerable attention in Japan recently. However, the farmers´ markets pursuit the multiple perspective of management, at the same time, there are many problems of ensuring the diversification of product and improving the supplement system of product and so on. In this paper, we have proposed an information system that can support both sales management and inventory management to solve these problems. We also introduced the information systems to a farmer market which is an agricultural producer´s cooperative corporation in Iwate. The system makes it possible to acquire inventory information within every given time. The server sends each farmer e-mail of current sales status and update inventory status periodically on web pages according to the inventory information. Furthermore, we propose to create a sales forecasting model of time series with actual data, obtained from information system, which supports to construct the marketing strategy and cultivation plan. The aim of the research is to obtain management guideline for farmers´ markets.