Notice of RetractionThe influence of channel conflict to channel performance: A case study of fresh produce market

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Will channel conflict reduce channel performance? The further research on the role and function of conflict has been caught on by many scholars, which still educed those controversial but meaningful conclusions. This paper based on the agricultural marketing that differ from previous research of channel conflict based on the general consumer market, we analyzed the conflict behavior and the results of different channel members according to survey data from agricultural markets and management organizations, discussed the correlation between the causes of conflict and conflict extent, between channel conflict and channel performance, in order to enrich understanding of the role and function of channel conflict.