The research of innovative construction idea of government portal website based on brand vision

The construction of government website is an important content of the construction of E-Government, which strengthens the communication of government and public and increases the efficiency of goverment and effective means showing the good image of goverment. The government portal website construction is a systemic project based on brand vision, it needs a series of supports of innovative construction idea from the initial planning process, the whole design and implementation of the process, publicity process, service operations process, feedback survey and maintenance process.