Notice of RetractionResearch on the marketing innovation strategy of Chinese Haier Group

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

With the deeper degree marketization and the formation of buyers´ market, Chinese home appliance industry is facing with the increasingly fierce competition. The article described the current situation of Chinese Haier Group and home appliance industry. Then, the author analyzed Haier Group´s marketing environment via the survey and case analysis methods. Finally, the author discussed Haier Group´s marketing innovation strategy. The article is useful to promote a more thorough understanding of the marketing innovation of Chinese Haier Group and home appliance industry.