Title :
Notice of Retraction
Life cycle marketing for online retailer
Author :
Zhan, Li ; Zhen, Guo
Author_Institution :
Economics College, Harbin Commercial University, Harbin, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Based on life cycle theory, the paper provides a detailed analysis of the marketing objective and marketing strategy for online retailer. It includes the introduction stage, development stage and maturity stage of life cycle.
Keywords :
Companies; Economics; Educational institutions; Internet; Presses; Web sites; Brand; Life Cycle; Online Retailer;
Conference_Titel :
E -Business and E -Government (ICEE), 2011 International Conference on
Conference_Location :
Shanghai, China
Print_ISBN :
978-1-4244-8691-5
DOI :
10.1109/ICEBEG.2011.5886865
