Collaborative shopping based on multi-agent in virtual environments

Existing e-commerce applications on the Internet provide the users a relatively simple, browser-based interface to access available products. Customers are not provided with the realistic shopping experience as they would in an actual store or mall. So This work presents a collaborative shopping system based on multiagent that can provide the customers with simulation of the shopping experience in a real world. With the creation and application of the avatar in the 3D virtual shopping mall, the customers can change their role from "hollow-man" to human. By the combination of the sociality with virtual environment, the system can not only imitates realistic communication among special customers who are favorable to the same products but also realize the communication between multiple avatars.