DocumentCode
1745525
Title
The UMTS third generation market-structuring the service revenues opportunities
Author
Watson, A.
Author_Institution
UMTS Forum, UK
fYear
2001
fDate
2001
Firstpage
144
Lastpage
146
Abstract
A major study conducted during 2000 by the UMTS Forum and subsequently published as a Report [UMTS Forum] assesses the huge market potential of 3G services, taking into account the latest industry revenue forecasts for three key services at the world-wide level. The study has enabled a much better understanding of the implications for launch and adoption of 3G services, and how these will be affected by regional (Europe, North America and Asia-Pacific) dynamics. The study highlights four areas of impact and change for UMTS/third generation services providers; business models, industry structure, revenue models, and market strategy
Keywords
cellular radio; commerce; marketing; multimedia communication; telecommunication services; 3G services; Asia-Pacific region; Europe; Internet; North America; UMTS Forum; UMTS market-structuring; UMTS third generation services; business models; industry revenue forecasts; industry structure; market strategy; mobile multimedia services; revenue models; service revenues opportunities; services providers;
fLanguage
English
Publisher
iet
Conference_Titel
3G Mobile Communication Technologies, 2001. Second International Conference on (Conf. Publ. No. 477)
Conference_Location
London
ISSN
0537-9989
Print_ISBN
0-85296-731-4
Type
conf
DOI
10.1049/cp:20010029
Filename
923526
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