Demand forecasting and strategies for the successfully deployment of the smart TV in Korea

Smart TV is expected to combine TV and Internet, and provide more applications, contents, and multimedia, as well as evolve into a device that serves as a digital hub for households in the future. Smart TV seems to be changing current TV watching patterns, and bringing about the promotion of active and intelligent broadcasting and communication convergence services. This paper foresees demand in the domestic smart TV market based on an expert survey from the perspective of domestic market promotion and entry into the overseas market, and proposes a method of promoting smart TV in the early stages by analyzing the environmental and internal factors of the smart TV industry.