Research on the Control Model of Coordinated Development for Newspaper Advertising with Economy and Society

In view of existing situations of development of newspaper advertising, with the problems of relationship between newspaper advertising and economy and society as the background, the control approach of coordinated development for newspaper advertising with economy and society is discussed, using large scale system cybernetics method from the point of view of large scale system, and then its corresponding mathematical model is established, which can provide the basis and means for scientific design and effective exertion of economic effect and social function of newspaper advertising. It is an important technology with theoretic value and practical significance for promoting the sustainable development of newspaper advertising.