Discussion on the situation and development of Chinese liquor industry

In the development process, Chinese liquor industry has accumulated some contradictions and problems, such as excess capacity, low degree of internationalization, excessive marketing, product homogenization, food safety, talent shortage, lack of innovation, and so on. These factors have been seriously restricting the whole industry´s development. With the change of market situation, public opinion environment, consumption concept and social culture, the development of liquor industry is facing much more challenges. By analyzing the problems of liquor industry, this paper indicates the way of liquor industry´s development.