Title :
Swiss innovation online reputation case study
Author :
Seigneur, Jean-Marc
Author_Institution :
Medi@Lab., Univ. of Geneva, Geneva, Switzerland
Abstract :
From a world economy point of view Switzerland has the reputation to be a very innovative country, but how is it reflected online? In this paper, we study the case of Switzerland online reputation regarding innovation including companies of its Swiss Market Index (SMI). Quantitative analysis is carried out with an advanced e-reputation monitoring tool and the results are compared with other related rankings.
Keywords :
innovation management; SMI; Swiss innovation online reputation; Swiss market index; Switzerland online reputation; e-reputation monitoring tool; quantitative analysis; Companies; Indexes; Media; Patents; Technological innovation; YouTube; Switzerland; case study; innovation; online reputation;
Conference_Titel :
Information Society (i-Society), 2014 International Conference on
Conference_Location :
London
DOI :
10.1109/i-Society.2014.7009003
