Title :
Creating an integrated marketing information system
Author :
Jian-sen Liu ; Kun Zhai ; Bin Liu
Author_Institution :
Xuzhou Constr. Machinery Group, XCMG Co., Xuzhou, China
Abstract :
Information technology tool is very important for enterprises competition in the fierce market. In order to provide a powerful operation tool for enterprise, we create an integrated marketing information system. Firstly, we present the integrated framework of marketing information system. Then the whole creation processes about before-sale, in-sale and after-sale management of the integrated marketing information system are explained in detail. Finally, with the actual business background of certain company, the proposed system and method´s validity and practicability are proved according to its effects on economic and social benefits.
Keywords :
electronic commerce; information systems; marketing data processing; sales management; after-sale management; before-sale management; business background; company; economic benefits; enterprises competition; fierce market; in-sale management; information technology tool; integrated marketing information system; social benefits; Companies; Customer relationship management; Information systems; Manufacturing; Supply chain management; Warranties; integrated framework; marketing information system; software application;
Conference_Titel :
Systems and Informatics (ICSAI), 2014 2nd International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4799-5457-5
DOI :
10.1109/ICSAI.2014.7009436
