Investigating the Effectiveness of Persuasion Strategies on Recommender Systems

Author

Gkika, Sofia ; Lekakos, George

Author_Institution

Dept. of Manage. Sci. & Technol., Athens Univ. of Econ. & Bus., Athens, Greece

fYear

2014

fDate

6-7 Nov. 2014

Firstpage

94

Lastpage

97

Abstract

The paper examines the persuasive effect of explanations on the intention of users to use recommended items. For the needs of the present study, a movie Recommender System was built so as to elicit participants´ preferences about movies and then a movie is recommended in order to investigate the effect of the application of Cialdini´s Influence Principle(s), implemented as recommendation explanations, on the users´ intention to watch the movie. Surprisingly, the experimental results of the study suggest that if a Recommender System provides persuasive explanations for a product/service that is close to a user´s preferences and tastes then it changes his/her behaviour.

Keywords

recommender systems; Cialdini influence principle; movie recommender system; persuasion strategies; persuasive effect; recommendation explanations; recommended items; Collaboration; Conferences; Filtering algorithms; Human computer interaction; Human factors; Motion pictures; Recommender systems; Explanations; Persuasive Strategies; Recommender Systems;

fLanguage

English

Publisher

ieee

Conference_Titel

Semantic and Social Media Adaptation and Personalization (SMAP), 2014 9th International Workshop on

Conference_Location

Corfu

Print_ISBN

978-1-4799-6813-8

Type

conf

DOI

10.1109/SMAP.2014.37

Filename

6978960