Game Decision on Enterprise Marketing Networks

Enterprise marketing networks have evolved into complex marketing networks from chain of marketing channel. However, current enterprise marketing networks have studied more limit on game decision-making of the single channel between upstream and downstream members. To consider the marketing channels of enterprise marketing networks with complex competitive relationship, the article has built the enterprise network marketing value equilibrium model, and studied the different marketing channels of enterprise marketing networks static game decision-making and under asymmetric information and cost game decision-making. At last, the article uses an example to explain the model of economic significance.