Title :
Critical Factor Analysis of Mobile Online Shopping Adoption: From Mobile Phone Users´ Perspectives
Author_Institution :
Sch. of Inf. Manage., Wuhan Univ., Wuhan, China
Abstract :
With the development and popularization of Mobile Internet and smart phones, mobile online shopping as a typical application of mobile e-commerce began to rise. The evidence is from Chinese mobile phone users. The article tests the conceptual model with Theory of Planned Behavior (TPB) by Questionnaire and Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The analytical results showed that satisfaction with information system, cost of service, individual innovation, perceived enjoyment, peer influence, self-efficacy, subjective norm and attitude are the critical factors influencing the adoption of mobile phone shopping. This study contributes to both research and practice by advancing our understanding of mobile online shopping adoption behavior.
Keywords :
Internet; electronic commerce; ergonomics; information systems; least squares approximations; smart phones; Chinese mobile phone users; PLS; SEM; TPB; individual innovation; information system; mobile Internet; mobile e-commerce; mobile online shopping adoption behavior; mobile phone shopping; mobile phone users perspectives; partial least squares; peer influence; perceived enjoyment; self-efficacy; service cost; smart phones; structural equation modeling; subjective norm; theory of planned behavior; Analytical models; Business; Information systems; Internet; Mathematical model; Mobile communication; Mobile handsets; Mobile commerce; Mobile online shopping; Structural Equation Modeling; Theory of Planned Behavior;
Conference_Titel :
Computational and Information Sciences (ICCIS), 2013 Fifth International Conference on
Conference_Location :
Shiyang
DOI :
10.1109/ICCIS.2013.436
