Title :
Notice of Retraction
Analysis on cultural marketing strategy of our country enterprises in international entrepreneurship
Author_Institution :
Sch. of Econ. & Manage., Zhengzhou Univ. of Light Ind., Zhengzhou, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In recent years, with the development of economic globalization and the rise of entrepreneurial economy, the international entrepreneurship in our country enterprises has become more frequent and common. In the process of international entrepreneurship, our country enterprises should give up the traditional marketing strategy which attachs importance to products and price blindly, but fully mine and expand the cultural value of commodity, realize enterprises´ goals of international operation through cultural infiltration and integration.
Keywords :
cultural aspects; globalisation; innovation management; international trade; marketing; risk management; commodity; country enterprise; cultural infiltration; cultural integration; cultural marketing; cultural value; economic globalization; entrepreneurial economy; international entrepreneurship; marketing strategy; Cultural differences; Economics; Global communication; Innovation management; Marine vehicles; Solids; Cultural Marketing; International Entrepreneurship; Strategy;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5918019
