Simulation analysis of the evolution of mobile internet industry chain

This paper studies the effect on the change of industry structure brought by enterprises´ growth in mobile internet industry. Based on the horizontal and vertical integration model, it establishes the multi-agent stimulation model of the evolution of mobile internet with Netlogo. In this model, internal-growth is depended on the financial affair, technology, management skill, human capital, innovation and learning ability; the change of comprehensive strength and market structure leads to integration, which has impart on the enterprise condition on the market. The structure of mobile internet industry is evolving under this regulation. The result shows that operators´ leading status will been shaken by content providers and terminal equipment providers in mobile internet industry, win-win cooperation will be the future direct of this industry. This stimulation provides important basis for the development of mobile internet industry.