Title :
Notice of Retraction
The strategy of marketing capability elevation: Based on the perspective of knowledge management
Author_Institution :
Dept. of Quality Supervision & Control, Wuxi Inst. of Technol., Wuxi, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Through the integration of the existing theories of marketing capability, this paper discusses the elevating strategy of marketing capability based on the perspective of knowledge management. This paper argues that a company should establish its effective mechanism to gain and create knowledge, build its well platform which is beneficial to knowledge dissemination, promote the knowledge share within itself and increase its responding capability to knowledge.
Keywords :
knowledge management; marketing; knowledge dissemination; knowledge management perspective; marketing capability elevation; Companies; Dynamic scheduling; Knowledge based systems; Knowledge management; Training; competitive advantage; knowledge management; marketing capability;
Conference_Titel :
Business Management and Electronic Information (BMEI), 2011 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-61284-108-3
DOI :
10.1109/ICBMEI.2011.5920960
