The Comparative Study of Personal Online Banking Services Quality Based on Customers´ Perception

With rapid development of the network economy, each big financial institution have increasingly fierce competition, only to improve their own service quality, which is the magic weapon of the financial institutions to take over new market and mine more customers. This articles through to the domestic and overseas scholars about the quality of the service every field research, trying to build suitable for measuring personal online banking services quality measurement model. Through to the shaanxi xian in university students´ groups and online survey manner, using the factor analysis, multiple regression and mean comparison method to compare relative advantages and disadvantages between the each big financial institutions service quality, which could reflect the status quo of the personal Internet banking service quality.