The effect of Information Technology on E-commerce and E-marketing in Iran

Author

Sarani, Ahmad ; Noura, AbbasAli ; Akbari, ZahraNejad

Author_Institution

Azad Univ.

fYear

2006

fDate

21-23 June 2006

Firstpage

845

Lastpage

850

Abstract

Due to fast changing in ICT, we see some more political, emotional and social changing in the world. Globalization is the fruit of development of ICT. As management experts say, nowadays just companies which are familiar with function and language of ICT can compete in the marketing world. Success in e-commerce requires some marketing characteristics in the electronic world. It is clear that if they want to be successful in new century, they should try to find some new attitudes and paradigms to have a remarkable presence in competitive market. The aim of this article is to recognize the effect of IT on different dimensions of marketing activities and managing relationship with the customers. Also in this article we elaborate on the challenges of e-commerce in Iran

Keywords

customer relationship management; electronic commerce; globalisation; socio-economic effects; ICT; Iran; customer relationship management; e-commerce; e-marketing; globalization; information technology; Business; Consumer electronics; Cultural differences; Electronic commerce; Environmental economics; Globalization; Government; Information technology; Internet; Marketing management; E-Commerce; E-Marketing; IT; Managing Customer Relationship;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Operations and Logistics, and Informatics, 2006. SOLI '06. IEEE International Conference on

Conference_Location

Shanghai

Print_ISBN

1-4244-0317-0

Electronic_ISBN

1-4244-0318-9

Type

conf

DOI

10.1109/SOLI.2006.328966

Filename

4125694