Title :
What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model
Author :
Moon, Jae-Young ; Lee, ´Sang-Chul ; Kim, Nam-Hee ; Suh, Yung-Ho
Author_Institution :
Sch. of Bus. Adm., Kyung Hee Univ., Seoul
Abstract :
To compete successfully in today´s global online game markets, a cross national analysis is becoming a more important issue. The purpose of this research is to identify if causalities among flow and customer loyalty are different between Korean and Japanese online games. To perform our research, we use Multi- group Structural Equation Model.
Keywords :
computer games; user interfaces; Japanese online game users; Korean online game users; cross national analysis; customer loyalty; multi group structural equation model; Companies; Equations; Feedback; Fluid flow measurement; Game theory; Information analysis; Management information systems; Optimal control; Psychology; Testing;
Conference_Titel :
Semantics, Knowledge and Grid, 2005. SKG '05. First International Conference on
Conference_Location :
Beijing
Print_ISBN :
0-7695-2534-2
Electronic_ISBN :
0-7695-2534-2
DOI :
10.1109/SKG.2005.145
