Title :
Procedure of estimation of advertising efficiency: models and pilot calculations
Author :
Tereshenko, O.V. ; Kravehenko, A.V. ; Lapshina, L.A.
Author_Institution :
Novosibirsk State Technical University
Conference_Titel :
Science and Technology, 2003. Proceedings KORUS 2003. The 7th Korea-Russia International Symposium on
Conference_Location :
Ulsan, South Korea
Print_ISBN :
89-7868-617-6
