Title :
Process and product innovations in a monopoly market exhibiting network externality
Author_Institution :
Sch. of Econ. & Manage., Weifang Univ., Weifang, China
Abstract :
This paper researches R&D investment problem when a monopoly performs both product innovation and process innovation in market with network externality. Though analyzing both consumer fulfilled expectation and myopic expectation respectively, we find that: (i) standing point of both investment and profit, product and process innovations are complementarity and network externality can´t change this complementary relationship in both types of expectation; (ii) in view of both investment and profit, the complementary degree doesn´t affect by network externality in myopic expectation case, while it increases with network externality intensity in fulfilled expectation case; (iii) the complementary degree in fulfilled expectation case is higher than in myopic expectation case; (iv) the optimal product (or process) innovation effort and profit are higher when the market exhibits network externality than not in both expectation cases.
Keywords :
customer satisfaction; innovation management; investment; market research; monopoly; profitability; R&D investment problem; consumer expectation; monopoly market; myopic expectation; network externality; process innovation; product innovation; profit; R&D; complementarity; monopoly; network externality; process innovation; product innovation;
Conference_Titel :
Emergency Management and Management Sciences (ICEMMS), 2010 IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-6064-9
DOI :
10.1109/ICEMMS.2010.5563443