DocumentCode :
1942518
Title :
A Unified Model of B2B E-Marketplace Adoption: Integrating the Transactional and Relational Perspectives
Author :
Yan Li ; Weiquan Wang ; Yan Zhu ; Jian Chen
Author_Institution :
Sch. of Econ. & Manage., Tsinghua Univ., Beijing
fYear :
2008
fDate :
28-29 Sept. 2008
Firstpage :
1
Lastpage :
5
Abstract :
B2B electronic marketplaces have been increasingly transforming the way that organizations conduct trading activities, few studies have systematically examined factors that influence organizations´ adoption of such innovative business channels. Drawn on the transaction cost theory and the relational exchange theory, this paper proposes a unified model of e- marketplace adoption by integrating transactional factors (i.e., perceived benefits, readiness, network effects, and assert specificity), along with relational factors (i.e., trust in a trading partner, trust in an e-marketplace, and pressure). We conduct a Delphi study and find that the unified model can largely explain organizational buyers´ adoption of e-marketplaces.
Keywords :
electronic commerce; security of data; B2B e-marketplace; B2B electronic marketplaces; innovative business channels; organizational buyer adoption; relational exchange theory; relational factors; trading activities; transaction cost theory; transactional factors; Collaboration; Companies; Consumer electronics; Contracts; Costs; Internet; Management information systems; Risk management; Uncertainty; Web sites;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Advanced Management of Information for Globalized Enterprises, 2008. AMIGE 2008. IEEE Symposium on
Conference_Location :
Tianjin
Print_ISBN :
978-1-4244-3694-1
Electronic_ISBN :
978-1-4244-2972-1
Type :
conf
DOI :
10.1109/AMIGE.2008.ECP.57
Filename :
4721499
Link To Document :
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