DocumentCode
1960883
Title
A study of the localized Chinese animation development strategies: The thinking from the animation brand of “Pleasant Goat”
Author
Tang Xiaoying
Author_Institution
Art & Design Sch., Guangdong Univ. of Technol., Guangzhou, China
Volume
2
fYear
2010
fDate
17-19 Nov. 2010
Firstpage
892
Lastpage
896
Abstract
"Pleasant Goat and Big Big Wolf" becomes the most influential animation brand in China over last 20 years. However, the success cannot conceal the obstacle and the issues among the Chinese animation development. The author will analize the obstacle and the issues, and bring forward the strategies which are suitable for the Chinese localized animation development.
Keywords
computer animation; marketing; Pleasant Goat and Big Big Wolf; animation brand; localized Chinese animation development; Animation; Authorization; Biological system modeling; Companies; Mobile communication; Monitoring; Animation Brands; Chinese Animation; Localized; Strategies;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location
Yiwu
Print_ISBN
978-1-4244-7973-3
Type
conf
DOI
10.1109/CAIDCD.2010.5681877
Filename
5681877
Link To Document