Research on the non-cooperative game among the enterprises in the environment of regional brand

The paper combines the non-cooperative game model, analyzes the non-cooperative game among enterprises in the development process of regional brand, with enterprises in the cluster pursuit the profit,regional brand enhances strength rapidly. By introducing coefficient of the links between enterprises, coefficient, reputation coefficient, cost coefficient, by using the game theory to build the non-cooperative game model the enterprise among enterprises, on the basis of the model, the paper analyzes the related conditions of the stable cooperative relations among enterprises in the cluster, and put forward the countermeasures of corresponding development.