Title :
Demonstration research on college students´ preference on product form style
Author :
Lin, Jialiang ; Wang, Nan
Author_Institution :
Design & Art Inst., Ningbo Univ., Ningbo, China
Abstract :
Based on theory of coherence of self-concept of self-concept, this paper discusses the psychology evaluation of college students´ self-concept. By evaluating their self-concept, college students´ preference on product form styling can be conferred. This approach of this research should be helpful to enterprise when making Product Positioning.
Keywords :
consumer behaviour; product design; psychology; coherence theory; college student self-concept; product form style; product positioning; psychology evaluation; Art; Image recognition; Psychology; college student; form styling; psychological evaluation; self-concept;
Conference_Titel :
Computer-Aided Industrial Design & Conceptual Design (CAIDCD), 2010 IEEE 11th International Conference on
Conference_Location :
Yiwu
Print_ISBN :
978-1-4244-7973-3
DOI :
10.1109/CAIDCD.2010.5681937
