Discussion on experience and product semantic communication

In the new economic era, the focal point of the design has moved from rationality and practicability of product to the experience of the people. Experience is the mental effect consiousness caused by the interaction of people and product, the product becomes the tool for experience. In the process of using the product, the users get fantastic experience from deciphering the product semantic in three levels, visceral, behavior and reflective. The product is not the functional sum realized by them, their real value is to be able to satisfy the human´s emotional experience needs, among these the most important one is to establish the users´ self-image and social status.