DocumentCode
1963089
Title
The impact of digital technology on the value chain structure of publishing industry
Author
Qiu, Chuzhi ; Zhang, Jinsheng
Author_Institution
Guangdong Univ. of Bus. Studies, Guangzhou, China
Volume
3
fYear
2012
fDate
20-21 Oct. 2012
Firstpage
278
Lastpage
280
Abstract
This essay tries to analyze the impact of digital technology on the value chain structure of publishing industry. With the development of digital technology, the digital publishing and distribution platform has played the key role in value creation of the digital publishing chain. Furthermore, the content providers get more diversified and the copyright plays a decisive role in the value added of the digital publishing.
Keywords
copyright; publishing; copyright; digital publishing; digital technology impact; distribution platform; publishing industry; value chain structure; Publishing; digital publishing; digital publishing and distribution platform; digital technology; value chain structure;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management, Innovation Management and Industrial Engineering (ICIII), 2012 International Conference on
Conference_Location
Sanya
Print_ISBN
978-1-4673-1932-4
Type
conf
DOI
10.1109/ICIII.2012.6339972
Filename
6339972
Link To Document