Title :
The study on e-commerce application in regional tourism
Author :
Jiang, Huanjun ; Ren, Xiang ; Liu, Ke
Author_Institution :
Sch. of Sci. & Inf. Technol., Taishan Univ., Taian, China
Abstract :
By researching the application of e-commerce in regional tourism, this article tries to provide guiding theory and practical basis for the promotion of informatization and the application of E-commerce in regional tourism. Then we can improve the level of the tourism industry and the competitiveness of tourism enterprises as well as enhance the regional tourism brand-building. In this way, the contributions to achieving the regional goal of the 12th five-year-plan scheme can be made.
Keywords :
competitive intelligence; electronic commerce; regional planning; travel industry; 12th five-year-plan scheme; e-commerce application; guiding theory; informatization promotion; regional tourism brand-building; tourism enterprise competitiveness; tourism industry; Business; Electronic commerce; Industries; Information technology; Internet; Marketing and sales; Mobile communication; E-commerce in regional tourism; Electronic commerce; mobile e-commerce; promotion of informatization;
Conference_Titel :
System Science, Engineering Design and Manufacturing Informatization (ICSEM), 2012 3rd International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4673-0914-1
DOI :
10.1109/ICSSEM.2012.6340785
