Customers´ acceptance behavior on mobile internet services

A new model is established to analyze customers´ acceptance behavior on mobile internet services. Ten different representative mobile internet services are surveyed and studied, and the key factors influencing customers´ acceptance behavior on these services are analyzed. It is found that mobile internet services with different kinds of features are affected differently by the four independent factors, some of which would be the dominant factors. This provides guidelines to the mobile internet service carriers to improve the service and attract more customers.