• DocumentCode
    1978348
  • Title

    The Competitiveness of Chinese Textile and Apparel Industry in Global Value Chain

  • Author

    Zhao Junli

  • Author_Institution
    Glorious Sun Sch. of Manage., Donghua Univ., Shanghai, China
  • fYear
    2010
  • fDate
    20-22 Aug. 2010
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    This paper analyzes the position of Chinese textile and apparel (T&A) in global value chain (GVC). Chinese textile and apparel industry has inserted the GVC since the open-door policy. With the output and export increase, the competiveness of Chinese textile and apparel decreases, focusing on low value added activities. The key reason is that domestic firms enter the low value added activities of Global Value Chain and the activities of design, R&D, marketing and brand operation are crowded out. The latter is important to enhance the control power over the industry. So it is countermeasure that government, industry and enterprises develop the high value added activities to break through the difficulties.
  • Keywords
    clothing industry; marketing; research and development; textile industry; Chinese apparel industry; Chinese textile industry; R&D; brand operation; domestic firms; global value chain; marketing; Organizations; Presses; Technological innovation; Textile industry; Textiles;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Internet Technology and Applications, 2010 International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-5142-5
  • Electronic_ISBN
    978-1-4244-5143-2
  • Type

    conf

  • DOI
    10.1109/ITAPP.2010.5566318
  • Filename
    5566318