Title :
The Influence of Delivery Time on Online Impulse Buying of Chinese Customer
Author_Institution :
Dept. of Marketing, Jiaxing Univ., Jiaxing, China
Abstract :
The author explored the influence of delivery time on online impulse buying of Chinese customer. Through the depth interview to some online buyer author learned that the delivery time would probably block the online impulse buying for delaying buyers´ immediate desire as well as customers´ anticipatory emotions to confirm the products they bought would partly lessen this influence. Three experiments were done to validate these hypotheses by online order data in the simulated internet store.
Keywords :
Internet; consumer behaviour; electronic commerce; Chinese customer; customer anticipatory emotions; delivery time; online buyer author; online impulse buying; online order data; simulated Internet store; Atmospheric measurements; Cities and towns; Delays; Internet; Interviews; Moon; Particle measurements; delivery time of online buying; exploratory study; online impulse buying;
Conference_Titel :
Computational Intelligence and Design (ISCID), 2013 Sixth International Symposium on
Conference_Location :
Hangzhou
DOI :
10.1109/ISCID.2013.165
