Title :
"New" audiences: The role of technological innovation in audience definition
Author :
Theodos, Roger D.
Author_Institution :
Teradyne Telecommun., Deerfield, IL, USA
Abstract :
It is argued that the traditional demographic approach to audience analysis is too narrow. It is suggested that, under conditions of rapid technological change, technical writers must expand their analytical horizon to include the underlying assumptions and contingent factors which shape both technological innovation and audiences
Keywords :
technical presentation; audience analysis; audience definition; technical writers; technological innovation; Books; Containers; Demography; Documentation; Employee welfare; Nails; Professional communication; Technological innovation; Writing;
Conference_Titel :
Professional Communication Conference, 1993. IPCC 93 Proceedings. 'The New Face of Technical Communication: People, Processes, Products'
Conference_Location :
Philadelphia, PA
DOI :
10.1109/IPCC.1993.593865
