The Evaluation of Oil Company Marketing Force Based on Close-Value Method

In order to search for the gap between Chinese oil enterprise and international oil companies in the marketing force, use the close value method to evaluate the marketing force of nine major oil companies in the environment of Excel. Find out that there are differences in the close value of the nine major oil companies and the level of every company´s marketing force orders one by one by analyzing. The ranking of nine major oil companies is: Exxon-Mobil, Shell, BP, TOTAL, CNPC, Chevron, Texaco, ENI and Sinopec. As the largest domestic oil company, CNPC rankes fifth in marketing force and has been among the forefront of international oil companies. As the second largest domestic oil company, Sinopec rankes ninth and has a big gap to international oil companies.