Title :
Innovation on Nash Negotiation Model about Profit Allocation of Supply Chain
Author :
Huo, Hong ; Liu, Yang
Author_Institution :
Sch. of Manage., Harbin Univ. of Commerce, Harbin, China
Abstract :
In order to obtain the optimal profit allocation strategy among the cooperation enterprises in supply chain, consisting of one supplier and two distributors, Nash negotiation model considering investment weght is developed. Fristly, some advantages and disadvantages of Nash negotiation model in profit allocation of supply chain are discussed. Then, it is proposed to improve the model through the investment weight. Finally, the presented example demonstrates that the total profit of supply chain reaches the maximum, when building the cooperationship, and shows that the innovation is more reasonable and more appropriate.
Keywords :
innovation management; investment; supply chain management; Nash negotiation model; cooperation enterprises; investment weight; optimal profit allocation strategy; supply chain; Business; Collaboration; Game theory; Innovation management; Investments; Power generation economics; Stability; Supply chain management; Supply chains; Technological innovation;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5300937
