Synthesized essence: what game jams teach about prototyping of new software products

The development of video games comprises engineering teams within various disciplines, e.g., software engineering, game production, and creative arts. Game jams are a promising approach for (software+) development projects to foster on new product development. This paper evaluates the concept of game jam, a community design/development activity, and its positive effects on new software product development with tight schedules in time-oriented, competitive environments. Game jams have received more public attention in recent times, but the concept itself has not been formally discussed so far. A game jam is a composition of design and development strategies: new product development, participatory design, lightweight construction, rapid experience prototyping, product-value focusing, aesthetics and technology, concurrent development and multidisciplinarity. Although game jams are normally used for rapid prototyping of small computer games, the constellation of the mentioned elements provides a powerful technique for rapidly prototyping new product ideas and disruptive innovations.