Title :
An Empirical Analysis for Consumer Intention of Online Shopping
Author :
Wu Ge ; Shi Kuiran
Author_Institution :
Sch. of Econ. & Manage., Nanjing Univ. of Technol., Nanjing, China
Abstract :
This paper presents a model with five impact factors for online shopping. These factors include the seller´s feedback rating, merchandise´s diversity, payment way, logistics and customer service. The results revealed that the five factors have significant effects on the consumer´s intention of online shopping. The customer service showed the biggest impact. The correlations were observed between seller´s feedback rating and merchandise´s diversity, and between seller´s feedback rating and future purchase intention.
Keywords :
customer services; electronic commerce; purchasing; consumer intention; customer service; empirical analysis; feedback rating; logistics; merchandise diversity; online shopping; payment way; purchase intention; Business; Customer service; Electronic mail; Equations; Feedback; Hydrogen; Logistics; Merchandise; Statistics; Technology management;
Conference_Titel :
Management and Service Science, 2009. MASS '09. International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-4638-4
Electronic_ISBN :
978-1-4244-4639-1
DOI :
10.1109/ICMSS.2009.5301681
