DocumentCode :
2122475
Title :
Intelligence CRM: A Contact Center Model
Author :
Tarokh, M.J. ; Ghahremanloo, Hoda
Author_Institution :
Head of Postgraduate IT Engineering Group, K. N. Toosi University of Technology, IRAN. mjtarokh@kntu.ac.ir
fYear :
2007
fDate :
27-29 Aug. 2007
Firstpage :
1
Lastpage :
6
Abstract :
World Wide Web has become an important channel for conducting the businesses. The Information Technology provides the opportunity to access the global market for the Enterprises. Increasingly the IT is becoming the first point of contact with Prospects and the customers for the businesses. This leads to the necessity for Understanding the behavior of the customer, by analyzing and profiling their behavior. Data warehousing and data mining technologies and contact technology can help the e-businesses to better understand their e-customers. Customer Relationship Management (CRM) is one of way to achieve this object. This paper focuses customer intelligence, collaborative CRM and presents a model in contact centers and channels and investigates this model in an automobile industry as "PARSKHODRO".
Keywords :
Automobiles; Collaboration; Customer relationship management; Data mining; Globalization; Industrial relations; Information technology; Intelligent vehicles; Warehousing; Web sites; Collaborative CRM; Customer Intelligence (CI); Customer Relationship Management (CRM); Voice Browser;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Service Operations and Logistics, and Informatics, 2007. SOLI 2007. IEEE International Conference on
Conference_Location :
Philadelphia, PA, USA
Print_ISBN :
978-1-4244-1118-4
Electronic_ISBN :
978-1-4244-1118-4
Type :
conf
DOI :
10.1109/SOLI.2007.4383914
Filename :
4383914
Link To Document :
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