Title :
A Trust Model of Public Information Platform of Logistics
Author :
Han Jie ; Su, Taoyong
Author_Institution :
Sch. of Econ. & Manage., TongJi Univ., Shang Hai, China
Abstract :
The article analyzed the trust problem in logistics public information platform through direct and indirect reputation. A trust managing model based on reputation was developed through setting up evaluation criteria system for direct and indirect reputation, integrating the weight and the fuzzy membership degree of each criterion. An Incentive factor was introduced to the model so as to avoid Freerider phenomenon effectively. And the model was explained and verified through a calculating case.
Keywords :
logistics data processing; public information systems; security of data; Freerider phenomenon; evaluation criteria system; incentive factor; logistics public information platform; trust managing model; Biological system modeling; Computational modeling; Electronic commerce; Indexes; Logistics; Pragmatics;
Conference_Titel :
Management and Service Science (MASS), 2010 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5325-2
Electronic_ISBN :
978-1-4244-5326-9
DOI :
10.1109/ICMSS.2010.5575334
