The Study on Logistics and Distribution Strategy of China´s Rural Supermarkets

Since "Ten Thousand Villages" market project was carried out, the chain supermarkets have been developing in the rural areas. Logistics and distribution, the tie to various operating of chain supermarkets, play an important role on the smoothly operation of the supermarket. A lot of problems, which are from local markets, now is becoming the bottleneck of the development of supermarket. In this paper, the author analyzed the problems present in current logistics and distribution of China\´s rural supermarkets, and provided some strategies to the problem.